Published by at April 14, 2022 4/12/22, 9:48 PM Print https://content.uagc.edu/print/AUMHA626.15.1?sections=ch07,sec7.1,sec7.2,sec7.3,sec7.4,sec7.5,sec7.6,sec7.7,ch07summary&content=content&cl… 1/18 7 ManagingMarketingActivities ThomasNorthcut/DigitalVision/Thinkstock Marketingistooimportanttobelefttothemarketingdepartment.—David Packard LearningOutcomes After reading this chapter, you should be able to do the following: De�ine marketing […]