Marketing

1)  Explain, in terms of their cultural differences, the relative success and failure of the efforts of China and the United States to contain the spread […]

Discuss the Integrated Communication. The promotion processes to be used e.g. advertising, public relations, trade shows etc.  Include also the various modes of advertising used (e.g.  […]

Identify a consumer behavior problem with a business in the area you live / work. Suggest how you would implement the possible one or two solutions […]

Your fourth exercise is an exploration of “intertextuality and re-contextualization.” You’ll begin by reading at least one of the four articles assigned for this week. Then, […]

You will be creating a full page ad for your New Shoes company. Follow the guidelines below to ensure that the ad is competed in its […]