Project description C/W 1 (50% of the overall grade) “ Submission date February 2015 “ TBC Assignment Rationale Operating in an increasingly interconnected world, leading companies […]
Globalisation today: what it is and what it means for international marketing Order Description Purpose The purpose of this assignment is to provide you with the […]
Globalisation and the emergence of ˜born Globals This assignment is designed to encourage you to explore the latest academic research and thinking within international marketing. It […]
Critically discuss this statement with reference to concept of globalisation, Policy diffusion and the facilitating and constraining influence of MNCs, national cultures and institutional arrangements