strategic innovationQuestion:
Is LMs advice to attack along the line of least expectation and least resistance in
fragrances an extension of Sun Tzus doctrine of the indirect approach described in this video:https://www.youtube.com/watch?v=o_l89KDWQuM?For a brief description of Sun Tzus influence also see CCK, p. 2, 16.the book will be attached laterA.G. Lafley and Roger L., Martin.Playing to Win. Harvard Business School Press, 2013.Chris Carter, Stewart R. Clegg and Martin Kornberger.A Very Short, Fairly Interesting and Reasonably Cheap Book About
Studying Strategy. Sage, 2010.