Pros and cons of using celebrities in marketing campaigns
Choose one BRICS economy and one emerging economy (outside of the BRICS economies) and critically compare and contrast the development of trade in the two economies.
August 7, 2017Tesla CEO Elon Musk
August 7, 2017Write a 4 page paper presenting the pros and cons of using celebrities in marketing campaigns. Choose a product (good or service) that is currently using a celebrity in their advertisements and make a case for using/or not using a celebrity to promote the product.
Your paper should reflect scholarly writing and current APA standards. Support your ideas with a minimum of 4 references, one of which must be the course text.
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