Watch the Malcolm Gladwell Ted Talk “Choice, happiness, and spaghetti sauce” (link is below) and in accordance with the video please answer and discuss the following questions. Limit your responses to one page, single spaced, 12 pt font.

Here is the link for a refresher: https://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce

1. What was was the “wrong message” everyone drew from grey poupon and why it is important for hospitality?

2. Who is Malcolm’s hero and what was his heros major breakthrough? What does this discovery tell us about survey research?