sociology
October 6, 2020
quality
October 6, 2020
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Any topic (writer’s choice)

Opening Vignette Exercise :  (page 49)

The opening vignette describes how Abercrombie & Fitch engaged in creative recruiting to fill sales jobs with  candidates who matched the companys carefully constructed marketing image. The high-profile clothing retailer  staffed its stores with good-looking, young white men and women, and touched off a lawsuit that ultimately cost  the company $40 million and a barrage of bad publicity.

In 300 words, answer the following questions:

Do you think Abercrombie should be allowed to staff its stores in a way that reinforces its marketing image? Why or why not?
What are some alternative ways Abercrombie can staff its stores legally and still project a desirable image?

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