C. PART THREE – BUSINESS STRATEGY

1. Provide business situation analysis – 

• Description of target product
• Company resources to be used for international activity
• Competitive situation in the industry

1. Identify and justify an international strategy 
2. Identify and describe strategy performance measurements 

D. PART THREE – FINAL POINTS

1. Overall format of document – 
2. Executive Summary (5 paragraphs maximum) 

• Introduce your business
• Describe the international challenge
• Summarize your recommendations

PART THREE

D. MARKET AUDIT & COMPETITIVE MARKET ANALYSIS 

E. PRELIMINARY MARKETING PLAN