Resource Based Competitive Advantage
As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that that was meant to feature a streamlined GM: fewer brandsincluding the Cadillacâ„¢,
August 15, 2017Discuss (300 words or more)the existance of biases in: 1. Instrument (Using Minnesota Satisfaction Questionnaire.
August 15, 2017Some argue that the implementation of a firm’s strategy is more important than its strategy. In fact what is often termed abusiness level strategy is really the identification of the way in which the firm plans on implementing its corporate or generic strategy. Part of this is the way in which the firm will approach its world markets (international, multinational, transnational, global) and how it will design its organization to leverage its resources. This is often called a resource-based approach to strategic management.
See the following article and discuss why you agree or disagree:
Grant, R. M. (1991). The resource-based theory of competitive advantage: implications for strategy formulation (pp. 114-135). California Management Review, University of California.
