Explain the Importance of Marketing Research.

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Explain the Importance of Marketing Research.

Prepare at least a 10-slide PowerPoint to explain about the marketing research process. PowerPoint presentation must include the following: €¢ Title and Business Name €¢ What is Marketing Research? €¢ Explain the Importance of Marketing Research. €¢ Describe your marketing goals and objectives. €¢ Explain each of the 6 steps of the marketing research process and be sure to apply them to your presentation. €¢ Making a Decision and implementing your action plan. €¢ List of References using APA format. Include at least three resources, one of which may be your textbook. The PowerPoint must contain a minimum of 10 slides. You can assume anything in developing the PowerPoint (person, place, time), and you can use an existing organization, your own employer, or a fictitious company. Make sure to identify your company at the beginning of your slide show, and apply theories and concepts to the identified company throughout 1) the importance of marketing research 2) marketing goals and objectives, 3) the 6-steps, and 4) decision, implementation, and plan. Please provide your information as a bullet list on the slides and insert explanations where applicable. Use the Notes section in PowerPoint to add additional information and/or clarity to your presentation. It is acceptable to use additional slides as needed to clarify your responses. Verify that you have included all of the required sections in your presentation. Please also provide a minimum of three references (one may be your textbook) that you used in formulating your responses. Points will be deducted if you do not include a reference list. This can be the last slide in your PowerPoint, but make sure it includes all sources used: your textbook, websites, journal articles, etc. Check for proper use of mechanics and APA citations

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