Corporate business responsibility can be defined as the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the society at large(Mallen, 2011). Whilst the overall responsibility of companies is to ensure that they give something back to their communities in the form of charitable projects. Pharmaceuticals have a social responsibility to discover and develop new drugs and vaccines. The pharmaceutical industry also has a responsibility to ensure that patients have access to the medicines they need. In addition the pharmaceutical companies undertake research and development for diseases prevalent in developing countries, they also invest in health related education and prevention programmes. The primary pharmaceutical stake holders are the consumers; other stakeholders include physicians, health insurers, researchers and policy makers. The key role of the pharmaceutical companies is to improve human health. Thus the first priority by the pharmaceuticals to the consumers is to their health and well-being. Secondly, stake holders should be assured of their independence and integrity, in terms of their operations, policies and activities. It is therefore the obligation of pharmaceuticals to be transparent trustworthy and credible. In view of a survey conducted by PricewaterhouseCoopers (PwC) in 2007, it reported that consumers and stakeholders believe that the cost of healthcare is greater than it actually should be. I believe that the high prices charged for certain medication is justified. Drug research and development is costly also financial risks connected failure of some researches. The cost of bringing a new drug to market was placed in excess of $800million by and independent study. Furthermore, drug companies spend too much money on drug promotion, this include direct-to-consumer advertising as well as physician education and sales force initiatives. In conclusion pharmaceuticals need to provide information to stake holders on policies and marketing code of conduct. This will contribute in enlightening the stakeholders on the cost of drugs in relation to production. References Mallen, B. (2011). corportate social responsibility. Retrieved 08 22, 2011, from mallenbaker: