Compare Primark marketing practices with one of its rival Order Description use PESTLE ANALYSIS , SWOT , STP and 4P’S etc. to Compare PRIMARK marketing practices and performances with its key rival include 1. business orientation (sales orientation versus market orientation) 2. advantage of its environment 3. customers and consumers 4. conduct market and marketing research 5. formulate effective STP strategies 6. formulate appropriate marketing mix for its product/s 7. formulate effective product strategy (i.e. new product development, portfolio management, and / or branding) 8. formulate effective pricing strategy 9. formulate effective promotional strategy 10. formulate effective distribution strategy 11. service performance 12. market to international markets Implications and recommendations for PRIMARK rival 1. Based on the comparisons made, what are the marketing implications / suggestions for PRIMARK rival in the next one to three years? word limit 1000 structure should be divided to introduction, main body, conclusion and reference list