Topic: “Thorntons chocolate “digital strategic marketing plan’

:2cn
Description: [?]

Preferred language style: English (U.K.)

This is an UK-based assignment.

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Your Task
You are required to produce an outline ‘digital strategic marketing
plan’ for your live client project organisation. Please note, the
format we will use for the plan is presented in Chapter 10 of Smith
and Chaffey. We will consider this chapter in class in our final
session, but I strongly advise you to read this chapter before you
start work on this assignment.

Your marketing plan should be a maximum of 2,500 words in length (+ or
– 10% and excluding appendices). Your marketing plan will of course
have a number of components, or sections to it, and is likely to
include an appendix. Although a marketing plan is a very practical
document you are required to support your plan with well referenced,
critical analysis, reflection and debate. You should draw on a range
of theories and concepts presented in the course plus suitable
readings from a range of relevant journals in order to justify your
marketing plan.

Additional guidelines and more in-depth details of the grading
criteria will be provided in a separate document later on in the
module.

Reading and Other Learning Resources

Please note, I consider the book by Smith and Chaffey to be a required
purchase. The syllabus of the module will follow this text very
closely and many of the workshop and seminar activities will come from
it.

Core text:

Chaffey D, and Smith P R (2008) eMarketing eXcellence 3rd edition.
Oxford. Elsevier Butterworth-Heinemann

If writer has this book, it is very important and useful to this report.

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More details I will upload.

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