Assignment Requirements

Fashion channel case analysis

A key aspect of this case is determining which of several target segmentation strategies to recommend to the leadership team. As part of this case analysis, put yourself in the position of Dana Wheeler, SVP Marketing. Please make sure to review the target segmentation options and provide your recommended segmentation strategy for The Fashion Channel, along with your rationale.

Tip: Remember to make use of the market research and exhibits included with this case.

Your analysis should be delivered in the format provided in Case Study Analysis Guidelines (Case analyses papers should not exceed 3 pages (not including the cover, reference and appendices pages). If you cite a source or quote other people’s work, be sure to properly reference your source using the APA style.)

• What are the facts?
• What problem exists, and why?
• What additional information is needed to analyze this case adequately?
• What are possible solutions to the problem?
• What are the consequences of each alternative?
• What decision should be made or what solution should be chosen and what is the rationale for it?
What general ideas can be drawn from this case that might have application elsewhere?

I will be attaching the file of the case.