Persuasive Memo AssignmentOverview:Assume you are working in Purity Organic. Before working on the assignment, begin to follow two companies within that industry. Watch how these companies use Twitter, Facebook, Pinterest, YouTube, etc. Your boss, the vice president of marketing, has asked you to provide recommendations for using Twitter and other social media more effectively. and host a Twitter chat to celebrate a new product launchUse very clear headings including action, it can follow this format: Modifier key word action wordDeliverable:Write a two-page persuasive memo using effective business-writing guidelines.1. Provide recommendations to your boss or the head of marketing to persuade him/her to test out social media as part of the companys digital marketing plans or to take a different direction from the companys current use of social media.2. When needed, define terminology/jargon that you use in your argument (i.e., Twitter: tweet, tweetups, hashtags, or status messaging). How much you need to define terms depends on how the organization is currently using or not using social media.3. Demonstrate your critical thinking about how to use social media to promote your organization. For example, you may refer to effective or ineffective practices by other companies in your industry.4. Discuss any potential concerns without negating your persuasive argument.5. Provide persuasive evidence regarding how your company can effectively use social media to influence a business issue or concern (i.e., customer service or business development).6. Use the Seven Logically Persuasive Tools given following to provide guidance for how youll support your arguments. I am looking for a balanced approach to persuasionI dont want to read a message that only uses statistics.7. As you consider the persuasive arguments you want to make, plan to include a visual such as a chart, table, or graph to communicate the business value of your argument. Grading Criteria for WritingPlain Language 1. False subjectsavoid opening sentences with there are and it is 2. Clichs or jargon 3. Wordiness: avoid long sentences or phrases like due to the fact that 4. Too many to be verbsuse more action verbs 5. Redundancies 6. Passive voiceuse only when avoiding blame Grammar 1. Lack of parallel construction with lists, including bullets 2. Missing subject and verb agreement 3. Dangling modifiers 4. Inconsistency with verb tenses 5. Other: Clarity and Coherence 1. Forgetting to follow this/that/these/those with a noun 2. Vague adjectives like great and interestingbe more concrete 3. Too many vague pronouns like it 4. Lack of topic sentences to make the purpose of each paragraph clear 5. Lack of important details to support the topic sentences 6. Lack of transitions between paragraphs Spelling 1. Typos or misspelled words (papers with these problems wont earn As) 2. Misspelled names 3. Capitalization rules Tone 1. Inappropriate tone for the situation 2. Unprofessional language 3. Lack of friendly you-oriented language. Punctuation 1. Incorrect use of commas, apostrophes, periods, hyphens, dashes (Circle any that apply.) Format 1. Poor use of memo, letter, or email format 2. Missing block format (i.e., single-spacing, no indented paragraphs) Design and Visuals 1. Lack of effective labeling on charts and/or graphs (i.e., Exhibit 1) 2. Poor placement of visuals in relation to the text 3. Lack of white space or poor spacing of content on a page 4. Boring text-heavy paragraphs that need more spacing, headings, or bullets 5. Missed opportunity for bullets/numbers (numbers= sequence; bullets=no sequence). 6. Inappropriate typography (syllabus: Serif font for papers) 7. Sloppy or messy execution of document, including unreadable visuals Critical Thinking and Appropriate Details: 1. Concisely communicated analysis with supporting evidence for claims. 2. Created a message using effective approach with the audience. 3. Clarified the purpose of the document early. 4. Effectively summarized information. 5. Used persuasive tools for any arguments. 6. Organized document effectively. 7. Used correct formats (email or memo) and effective subject lines. 8. Ended message with an effective closing. 9. If appropriate, included an effective supporting visual. Additional comments: Positives Opportunities to Improve Structure/Format/DesignPlain Language/Grammar/SpellingPersuasiveness/Tone/Audience ConnectionOverall, to get an A on the assignment, you needed to: Address all of the critical thinking strategies regarding the communication Use business writing format conventions effectively Use writing guidelines from the texts o Appropriate and convincing evidence for claims o Persuasive appeals using reason, emotion, and/or credibility o Active voice o Correct spelling, grammar, and punctuation o Plain English o A reader-centered approach o Organized paragraphs and transitions o Principles of effective design o Concise writingUse logic to support (A Chase) 1.Analogy 2.Comparison/Contrast 3.History (and Consequences) 4.Authority 5.Statistics 6.ExamplesPersuasive Framework: 1. Frame the issue strategically 2. State your proposed solution 3. Support your argument 4. Resolve concerns 5. Request audience actionFour Steps to Persuade 1.Establish credibility (relationship & expertise) 2.Frame goals with shared benefits/solutions 3.Reinforce with vivid language and evidence 4.Connect emotionally with audienceParagraph organization:Explanatoon/description: 1. Topic sentence 2. Key ideas explained 3. Example 4. So what?Number/list 1. Topic sentence 2. Key ideas explained 3. Firstsecondthird 4. So what?