Midterm Paper Hyatt Academic Essay

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Midterm Paper Hyatt Academic Essay

Instructions :This is a 4000 word essay with a 500 words introduction, 1500 words discussion part, 1500 words analysis part and 500 words conclusion. The grading table is attached as well.1. Read : Globalization of Hyatt Place (11 pages attached in PDF). 2. Watch the interview with the CEO Mark Hoplmazian via this link : https://usatoday30.usatoday.com/video/hyatt-ceo-ignorance-of-the-hotel-business-was-my-most-valuable-asset/4968660576001 3. Read article : Hyatt CEOs pay jumped 13 percent in 2015 via this link : https://www.chicagobusiness.com/realestate/20160405/CRED03/160409927/hyatt-ceos-pay-jumped-13-percent-in-2015Please use the following questions to frame your answer : What were HHCs motives in expanding its brand portfolio ? What are HHCs motives in choosing an internationalization strategy for sustainability (as seen in the Lane reading) ? What modes of entry might HHC use in its new brand internationalization (as seen in the Lane reading) ? Is Hoplmazian a filtered or unfiltered leader (as seen in the Mukanda reading)? With the international expansion will they suffer for the theory of the disease of distraction (as seen in the Fullan reading) ?

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