Topic: Marketing

Assignment 2/Chapter 2-3:

Select samples of two advertisements for the same product category and describe how each company has differentiated its product clearly from the competition.
Select a brand and find examples of three of its different communications: advertisements, i.e. promotions, public relations, direct response, events, packaging, Web. Answer the following questions: What is the message that each example communicates to consumers? What is the brand image each creates? Do you think these examples illustrate an integrated marketing communications strategy? Why or why not?

textbook: ” Kleppner’s Advertising Procedure (18th edition); Lane, King & Reichert, Prentice Hall “