Management of E-Commerce

Order Description

Situation:
You work as an e-commerce consultant and have been called in by Coventry City Books, a
local book retailer.
The retailer, at the moment is purely bricks and mortar, therefore has no online presence.
Task:
Prepare a report, which:
? Introduces the retailer to E-commerce, both B2B and B2C.
? Analyse the opportunities and challenges that the retailer will face in pursuing an
Ecommerce strategy.
? Discusses current consumer behaviour and how consumer preferences can be
satisfied using the world wide web (hint: could they use social media and social
commerce?).
Your report should be referenced using CU Harvard and contain no more than 2,000
words.
Learning outcomes assessed by this coursework:
1. Analyse the various theories, framework and application of eCommerce.
2. Examine the challenges and opportunities of online retailing.
3. Demonstrate an understanding of consumer behaviour and how to satisfy potential
consumer preferences within virtual space