Innovation and Technology Management – Long Tail
Project description
Using the definition of the Long Tail introduced by Chris Anderson in his book: The Long Tail (2006) and article: The Long Tail (2004), Wired, p.170-177, answer the following:
1. Critically discuss how the long tail phenomenon has driven innovations in the ways in which products are produced, sold and adopted. (40%)
2. Select a company of your own choice that illustrates Long Tail applications. Firstly, underpin how it conforms to aspects of the Long Tail concept, forces or rules and secondly critically discuss whether the company could further benefit by embracing the innovative potential of the long tail prospect further. (60%)
Overall word limit, 2000 words maximum.