Gender socialization of girls and boys

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August 8, 2017
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August 8, 2017
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Gender socialization of girls and boys

Reflective: Images of Gender Norms
• Part I: Watch the Jean Kilbourne lecture entitled Killing Us Softly 4: Advertising’s Image of Women (2010) . Take notes on the main themes Kilbourne discusses.

• Part II: Do some sociological research and find 1 advertisement/image that could be analyzed using Kilbourne’s themes discussed in her lecture.
~Copy the image/advertisement into your reflective paper.

• Part III: Write a one page reflective paper, critically analyzing these contemporary magazine advertisements similarly to how Jean Kilbourne does in her lecture. In your paper, follow the Structural Guidelines(Introduction, Body:Theme1, Theme 2, Theme 3, Conclusion) and discuss in detail:

o How these contemporary magazine advertisements relate to the themes about gender that Kilbourne discussed in her lecture. Describe and analyze these cultural images. Analyze your chosen image as Kilbourne does in the film.

o Theme Examples:
~How these contemporary magazine advertisements contribute to the gender socialization of girls and boys, women and men who observe these advertisements?
~What is learned about gender norms for women and men in our society?
~What is learned about gender normative values, feelings, roles, behaviors, stereotypes, sexuality, beauty and body standards in our society?

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