Disseration Draft 1

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GBE807 Dissertation Marking Guide -V3Word GuideMarksWord GuideMarksAbstract200 1Concise summary of entire DissertationIntroduction to Dissertation1,000 3Business idea is clearly and succinctly explainedResearch objectives and questions clearly linked to business ideaRESEARCH Literature Review4,000 9Discussion of peer reviewed work is organised in key themesDemonstrated clear understanding of reviewed methods and research designs where appropriateTheory, concepts and models identified and applied to business ideaLogical conclusion, and gaps in research knowledge discussedMethodology: Secondary Data option2,000 8ORMethodology: Primary Data option2,000 8Methodology developed and linked with relevant theoretical frameworkMethodology developed and linked with relevant theoretical frameworkMethodology is appropriate for the research objectives and questionsMethodology is appropriate for the research objectives and questionsClearly explains method(s) to gather and analyse secondary data Clearly explains method(s) to collect and analyse dataClearly explain steps taken to manage credibility of secondary dataClearly explain steps taken to manage bias and ethical issuesData Results and analysis: Secondary Data option2,800 9ORResults and analysis: Primary Data option2,800 9Results are discussed and analysed by the student Results are discussed and analysed by the student Integrated analysis of literature review conclusions and secondary data resultsIntegrated analysis of literature review conclusions, primary and secondary data resultsDiscuss the implications of results and literature review for business idea Discuss the implications of results and literature review for business idea Business idea is refined in light of literature review conclusions and resultsBusiness idea is refined in light of literature review conclusions and resultsRESEARCH: TOTAL WORDS AND MARKS10,000 30 GBE807 Dissertation Marking Guide -V3Word GuideMarksBUSINESS PLAN Business Idea1,500 5Realistic…

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