1. Why is it important to conduct an audience analysis prior to developing your speech? 2. What is the purpose of performing a demographics survey? 3. Why is audience analysis by direct observation the most simple of the three paradigms? 4. What are some the problems a speaker faces when delivering an unacquainted-audience presentation? 5. Under what circumstances would a speaker make inferences about an audience during the course of an audience analysis?? 7. Why are statistics considered to be a form of quantitative analysis and not qualitative analysis? 8. How does conducting a value hierarchy help the speaker when developing a speech? 9. What value does performing a Likert-type testing of attitudes give the speaker? 10. Which of the Five Categories of Audience Analysis is the most effective, and why do you think that? 11. What are the differences between beliefs, attitudes, and values?