Boutique Hotels Case StudyBoutique Hotels Case Study
Case Study–Cultivating Customers the Social WayCase Study–Cultivating Customers the Social Way
August 8, 2017Marketing Analysis
August 8, 2017Boutique Hotels Case Study
1.What are the operational challenges associated with developing new boutique hotels?What can we learn from the mass customization of tangible goods (e.g., Lands’ End or Dell) that can be applied to the mass customization of services (e.g., boutique hotels)?How can boutique hotels maintain a consistent standard level of service without compromising their unique personalized service mission?
