Due
Week7andworth220points
Readthecasestudytitled“StoppingOutshopping”,locatedintheonlinecourseshell.Then
,
use
theInternetorStrayerdatabasestoresearchsimilarmarketingstrategiesinthe healthcareindustry.
Writeafourtosix(4-6)pagepaperinwhich you:
1.
Basedon
thetextbook
’
ssummaryof
Timothy’s
philosophyofcontinuallystrivingforexcellence,
determinewhetheror
notScarletHospitalwaspreparedtocompetewiththeestablishmentinSalemevenbeforethehighwayimprovementmandatedsuchanupgradeindeliveryhealthcareservices.
2.
Examinethepotentiallessonsthatth
e“StoppingOutshopping”
casecouldteachhealthcareexecutivesaboutcomplacency.
3.
Evaluatethepotential
valueofMichaelPorter’sFiveForcesanalysisandSWOTAnalysisforeffectivedecisionmaking,initsabilitytohelpScarletHospitalprotectitsmarketshareandthusdecreasethechanceoflosingpatientstootherinstitutionsinSalem.
4.
Appraise
thevalueoftheBalancedScorecardmodelinitsabilitytohelpScarletHospitalexecutivesreinforceitsdefensivemarketingstrategy.
5.
Propose
aone(1)pageoffensivemarketingstrategy(i.e.communication,branding,innovation,etc.)thatScarletHospitalshoulddeployinordertoturnthetableonSalam-basedhealthcareprovidersandimproveitscompetitivemarketingposition.
6.
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Yourassignment
mustfollowtheseformattingrequirements:
·
Betyped,doublespaced,using
TimesNewRomanfont(size12),withone-inchmarginsonallsides;citationsandreferencesmustfollowAPAorschool-specificformat.Checkwithyourprofessorforanyadditionalinstructions.
·
Include
acoverpagecon
tainingthetitleoftheassignment,thestudent’sname,theprofessor’s
name,thecoursetitle,andthedate.Thecoverpageandthereferencepagearenotincludedintherequiredassignmentpagelength.
Thespecificcourselearningoutcomesassociatedwiththisassignmentare:
·
Examinethemarketingresearchprocessandmarketsegmentationstrategiesinthehealthcareindustry.
·
Integrate
theSWOTAnalysisintoviablerecommendationstomeetthehealthcareservices
organization’soperatingrequirements
.
·
Analyzethecomponentsofthebalancedscorecard
andconducttrendandratioanalysistoassesshealthstrategicmarketing.
·
ApplyMichaelPorter’sFiveForcesanalysisforeffectivedecisionmakingtoefficientlyutilizehealthservicesresourcesandachieveorganizationalgoals.
·
n lang=”EN-US” style=”letter-spacing: -.05pt;”>Explain
theimpactthatthepopulationandsocietal,competitive,andfinancialforceshaveonhealthcareservices.
·
Usetechnologyandinformationresourcestoresearchissuesinhealthservicesstrategicmarketing.
·
Writeclearlyandconciselyabouthealthservicesstrategicmarketingusingproperwritingmechanics.
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