Managerial implications of the globalization process Based on the rate at which globalization has taken place in particular industries, senior managers are discovering that the behaviors and needs of customers across the world are increasingly homogenized (Aurifeille, et al 2007). The objective of this presentation is to analyze managerial implications of the globalization process. What is globalization and its implication on managers? Globalization has been given several definitions, but most of them tend to acknowledge the presence of increased movement of people, capital, goods and ideas as a result of greater economic integration which also enhance more trade and investment (Rao, 2001).