HND Business
Module: Marketing Intelligence
Assignment 1:
Please complete each task on a separate sheet(s) of paper. Your assignment should be word processed and should not exceed 3000 words in length.

Scenario:
You are a member of a team of researchers employed by the independent Supermarket Research (ISR) organisation. ISR carries out surveys and compiles statistics on a wide range of economic and business issues at the request of local supermarket businesses.

You have been asked to write an informal report outlining the recent changes in the marketing intelligence environment. Use examples from recent supermarket news. Your report should include the following
Tasks:
1.1 Describe the main stages of the purchase decision-making process.
1.2 Explain theories of buyer behaviour in terms of individuals and markets
1.3 Explain the factors that affect buyer behaviour
1.4 Evaluate the relationship between brand loyalty, corporate image and repeat purchasing

2.1 evaluate different types of market research techniques
2.2 Use sources of secondary data to achieve marketing research objectives
2.3 Assess the validity and reliability of market research findings
2.4 prepare a marketing research plan to obtain information in a given situation

3.1 Assess market size trends within a given market
3.2 Plan and carry out a competitor analysis for a given organisation
3.3 evaluate an organisations opportunities and threats for a given product and service

4.1 evaluate techniques of assessing customer responses
4.2 Design and complete a customer satisfaction survey
4.3 Review the success of a completed survey

Note to writer: please use your discretion on tasks that only need a short answer and others that may need a slightly longer. I appreciate there are lots of tasks but please do you best to do it within the required word length