data shown for Mobile Connections & Plan Mix

Question 1: Using the data shown for Mobile Connections & Plan Mix for Jan-Mar14 below, provide two slides – Analysis & Commentary, including Observations on trends & key call-outs.

Question 2: Use Singapore Telecom as an example, prepare two slides of how you would present a high-level Business Strategy slide to the Senior Management based on the scenario below:
1. Strategy:
? Increase Online Sales Contribution to 20% over 3 years (FY15>16/17/18)
2. Objectives:
? Online current contributes 5% in FY15 vs. other Sales funnels of Retail, Channels, Telesales and Direct Sales
? Online Team has committed to grow +5% every year to reach 20% contribution by FY18
3. Measurements/Key Drivers:
? Key drivers to achieve this target in this FY15:
? Site Traffic: 1 million a month from current 200,000 a month
? Conversion: increase from 0.5% to 0.75%
? Site Improvements: Personalization and Usability improvements
? Cost Management: To seek alternative options to lower overall delivery/business costs
? Initiatives identified by Online Team
? Work with other major sites (external) for traffic trade/collaborations
? Work with internal company (affiliated) sites for traffic sharing/diversion
? Conversion drivers to improve – specialized offers, ease of navigation, buy flow, checkout
? Site Improvements – UX improvements, mobile device view optimization, personalized and relevant campaigns/e-marketing programs
? Evaluate alternative delivery options and vendors for better costing. Tier-pricing.