Synopsis All empirical research have so far been investigating the relationship between sales promotion and aspect/dimension of brand equity There is, therefore, a need for research […]
How is technology changing the way people read in the twenty-tirst century How is technology changing the way people read in the twenty-tirst century? To what […]
Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variable(s) do you think Starbucks is using?