In this assignment, you will combine the previous four (4) assignments into a proposal that you could present to the executive leadership and board members. You […]
Due Week 4 and worth 250 points You are the Chief Marketing Officer for a U.S.-based department store chain handling lower and higher-range-priced product categories […]
1) critically discuss the influences of culture and advertising appeal in an international integrated marketing communications strategy with the reference to the hofstede’s cultural typologies. Q2 […]
Position Paper: Should the United States “police” the world? Students will take a position on the question “Should the United States “police” the world? This paper […]