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A Category Analysis is the first part of a Situation Analysis.Fundamentally, the marketing manager must start by understanding the category in which s/he competes.Your analysis is […]

What objections does Tom Regan give to the utilitarian approach to ethics? What does he mean when he says that utilitarianism does not value us as […]

We’ve covered a lot of ground over the past few months! For your final blackboard post I’d like you to reflect on our classroom discussions, case […]

 a 1,000- to 1,250-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan. key trends, assumptions, and risks in the […]

1.should read the two model papers and try to understand the research background, the purpose, the method, the results, and the conclusion of the studies, with […]