Individual case assignment is Case #25-Southwest Airlines. (1) a summary of the relevant situation in the case, (2) Internal analysis of the firm, including current corporate and business level strategies
Suppose that the government changes its mind and gives to the station owner the exclusive, but not transferable, rights to pollute the water. How much gasoline will the station owner choose to leak each year?
August 4, 2017Analyze the relationship between business and society, and the ways in which they are part of an interactive system.
August 4, 2017Individual case assignment is Case #25-Southwest Airlines. (1) a summary of the relevant situation in the case, (2) Internal analysis of the firm, including current corporate and business level strategies
Your individual case assignment is Case #25-Southwest Airlines
Generally cases follow this format: (1) a summary of the relevant situation in the case, (2) Internal analysis of the firm, including current corporate and business level strategies, (3) external analysis, (4) SWOT analysis culminating in identification of a problem (which may be in fact an opportunity), (5) proposal of two or more alternative courses of action that will help solve the problem or
exploit the opportunity, (6) evaluation of all alternatives, (7) recommendation of best alternative and (8) implementation issues that need to be considered.
You also need to answer the following questions in a separate section.
1. Is there anything that you find particularly impressive about Southwest Airlines?
2. What grade would you give Southwest management for the job it has done in crafting the companys strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy?
3. What are the key policies, procedures, operating practices, and core values underlying Southwests efforts to implement and execute its low-cost/no frills strategy?
4. What are the key elements of Southwests culture? Is Southwest a strong culture company? Why or why not?
5. What weaknesses or problems do you see at Southwest Airlines as of mid-2014?
6. Do you approve of the AirTran acquisition and the way that Southwest has gone about integrating AirTran into its operations? Is the integration taking too long? Why go so slow?
