Define what a theory is. Describe how you can know if a theory is valid. Offer one example of how a personal belief may differ from a theory.
August 4, 2017Compare and contrast the effectiveness of classic models and recently evolved models such as Big Data and NoSQL.
August 4, 2017
- Define demographics, psychographics, and market segmentation.
- Using the scenario (banking) as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the banks high-level strategic goals.
- Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the banks long-term strategic goals.
