How Ru a private card business and its subsidiary have a 14% share of the greeting card market. The card business is subject to seasonal cycles, with sales being highest during the holiday season. For this assignment please complete the following:
- What steps can this company take to diversify its portfolio?
- Define diversification and its necessary in risk management?
- Discuss at least 5 steps to diversify the card business?
- Please give at least 6 suggestions of how and where funds can be alloctaed for new investments?