BUS 225  

To complete this project, you must submit your completed press release template of 1 to 2 pages using the provided templates, or the document you downloaded from Soomo. Sources should be cited according to APA style.

Using the template provided in the supporting materials section below, draft a press release that reflects your companys new venture and how it affects the general external audience. Your press release should address the following rubric criteria:

• Address the key points appropriate for external      audiences.
• Summarize the diversification decision.
• Explain why the decision was made.
• Explain where in the marketplace the new products are      launching.
• Identify who benefits from this product in both the      company and the community.