Develop a Pecha Kucha presentation in which you critically discuss the concept of glocalization in global marketing. To do so, Outline glocalization theory and discuss the role of glocalization in global marketing. Choose one global company/brand
January 27, 2021
Entrance & exit Counseling Assessment Exercise
January 27, 2021
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Business

Read an article and answer these two questions.

1. Explain how the 7 external environment forces are impacting Loblaw and the grocery industry. Apply theory and case-specific examples to support your analysis. Ensure you include all examples in the case to provide a detailed and thorough analysis.
(20 marks)

2. What management philosophy, classical or behavioural, do you think would best equip Loblaw to respond to the COVID19 crisis? Explain your answer with examples from the case. (10 marks)

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