Projective Techniques
Cultural Context: Discipline
September 5, 2020Idea of the geography of fear as it connects to gender
September 5, 2020Discuss:
What are the pros and cons of using qualtrics to implement projective techniques, compared to “paper and pencil” or other online methods (e.g., tracing tool, keylogging, etc.)?
In what sort of marketing situations do you think word association / picture response can provide meaningful insight?
