CCB & Baselines
September 2, 2020
Any topic (writer’s choice)
September 2, 2020
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Topic Selection – Edward Jones

The company is Edward Jones and the product is Edward Jones is developing and selling accounting and banking software to neighboring banks.

Prompt: Your short paper should identify and briefly describe the business that you propose to study and describe the government impact that it has faced or would be likely to confront. Make your case for why the business and government impact you select are appropriate subjects for the final project. If your instructor believes that your choice will not provide sufficient material for you to achieve success with the final project, you may have to select a different business and/or government impact. Your macroeconomic evaluation should answer the following prompt: Select a business that has faced, or is facing, governmental action, and analyze the impact of this action on the business.

Topic examples:
The decision of LG Corporation to construct a new corporate headquarters on the Hudson River in New Jersey, in the face of environmental concerns.
The decision of Tesla Motors, Inc. to choose among competing incentive packages from local governments for the construction of the companys new Gigafactory.
The threat of Amazon.com to move its drone research development activities out of the United States unless the Federal Aviation Administration adopts a more favorable regulatory stance.

INSTRUCTIONS:
Specifically, the following critical elements must be addressed:
I. Topic Selection:
A. Business Profile: Provide a brief profile of the business and the industry it occupies, including the businesss market share and competitors, as well as opportunities and threats facing the business and industry outside of the particular governmental action now facing the business.
B. Governmental Action: Analyze the potential governmental action or political challenge that will affect the business in this particular situation.

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