(3) Reflection Paper 

Overview:
After reviewing this weeks materials, write and submit a Reflection Paper, on the following quote, and how it relates to Starbucks success. In your paper, take a position on how the quote either relates or does not relate to Starbucks. Your paper should be based on your new, and previous, knowledge and experience; incorporating, where applicable, the Conceptual Inventory terms weve explored to date

The quote for this week is:
Our knowledge of circumstances has increased, but our uncertainty, instead of having diminished, has only increased. The reason of this is that we do not gain all our experience at once, but by degrees; so our determinations continue to be assailed incessantly by fresh experience; and the mind, if we may use the expression, must always be under arms.
Carl von Clausewitz

Criteria:
You can agree or disagree, but I expect you to support/defend your position based on your personal experiences, prior learning, and new found knowledge; especially from classes such as organizational behavior, management, and marketing. The paper should also actively demonstrate concepts youve learned from this course thus far.
This paper should be 3-5 pages long, double-spaced, and in APA format.

Readings/Resources:

Conceptual Inventory – These are the terms to address in this weeks activities:
-Industry Environment
-Industrys Dominant Economic Features
-Industrys Driving Forces
-Competitive Advantage
-Competitive Environment
-Competitive Forces
-Rivals

View:
Watch the following videos for an overview of this weeks topics:
Ouchi, W. G., & Shapiro, A. C. (Producers), & . (1993). Episode: 104; part: 01 – taking the lead – the game plan: Strategic, business, and department-level planning. [Video/DVD] Pasadena: INTELECOM Intelligent Telecommunications.
https://search-proquest-com.cuw.ezproxy.switchinc.org/docview/1438889308/video/6F2F83B974A54347PQ/1?accountid=10249

Kontny, V., & McCraw, L. (Producers), & . (1993). Episode: 104; part: 03 – taking the lead – the game plan: Strategic, business, and department-level planning. [Video/DVD] Pasadena: INTELECOM Intelligent Telecommunications. 
https://search-proquest-com.cuw.ezproxy.switchinc.org/docview/1438889314/E79D5C1C306F4285PQ/1?accountid=10249

Read:
Read/review Chapter 3 of the following ebook: Mastering Strategic Management: http://open.lib.umn.edu/strategicmanagement/