Select an existing company, and apply market segmentation. Evaluate whether the company is effectively segmenting and targeting their customers.
Did the Weathermen have a positive or negative effect on social activism in this country based on what you watched in the documentary.
August 4, 2017Create a literature review of articles that cover some of the main topics of applied social psychology.
August 4, 2017Select an existing company, and apply market segmentation. Evaluate whether the company is effectively segmenting and targeting their customers.
Unit II Discussion Board Question
Segmentation is a tool used by marketers to break the potential market into homogenous groups which ultimately will lead to a more defined target market. According to Kerin and Peterson (2013), marketers tend to use socio-economic and behavioral criteria when segmenting the market. Select an existing company, and apply market segmentation. Evaluate whether the company is effectively segmenting and targeting their customers. Include your rationale.
