Brand analysis.
write about consumer behavior theory Brand personality. I will attach file.

Identification of Relevant Theories/Concepts €“ this requires you to consider some of the major impacts of consumer behaviour theory on the Quantas. You need to analyse what, how and why consumer behaviour theories are relevant, and the results and benefits that the firms obtain from using the consumer behaviour theories and concepts you have identified. Examples include brand personality, involvement theory, consumer personality and self-concept, consumer imagery, consumer decision making models, consumer innovativeness, social class and so forth. Limit the identification of specific consumer behaviour theories to 1 in your discussion.