The history of VietNam vets
The Analysis: The history of Viet Nam vets in the US is painful, the Viet Nam War being unsupported by the public in its waning years. The venture , COVVHA, sought support for those exposed to chemicals that defoliated trees to deter guerilla activity.

What are the challenges for this social venture, in terms of:

€¢ What is the social mission? Is it dated? Can it compete with other social ventures, in terms of timeliness, attractiveness, relevance, impact?

€¢ What are the Revenue Drivers?

€¢ What are the challenges to generating Revenue, based on the environment today? Note the images provided and add your own. How do they reflect this challenge? For example, we had a problem seeing the relevance of the outcomes of a war we fought in another country. What else can you think of?

€¢ Explain the 2 target markets: end-users and funders.