This paper involves a study on the demand and elasticity of beer. The paper will consist of three parts. For now, this paper can ONLY address part I (see instructions attached). Please see the attached document for full paper instructions. Please try to come up with a better title for the paper than what I provided. A separate paper will be submitted for part II and then part I and II will be combined into one paper. The summary page will be a summary of both parts of the paper. BOTH PARTS OF THE COMBINED PAPER NEED TO BE WRITTEN BY THE SAME WRITER.