You are the owner of a family-owned toy store located in Floresville, Texas. You have seen sales increase with the Holidays approaching. Due to the success of your store in Floresville, you have decided to open a second store in San Antonio, Texas at Rolling Oaks Mall. How will you make your stores succeed? The following are questions that must be answered and that will help you organize your paper as you begin writing. 1. Explain how your stores, in Floresville and San Antonio, are impacted by Porter?s 5 forces. 2. Perform a SWOT analysis of both stores (separate each, as each store is in a different location). 3. What is the strategy your store is using or will need to use to succeed (low-cost, differentiation, or focus)? Explain how the strategy is being used. 4. Write a vision and mission statement. 5. How do you differentiate and create a competitive advantage? Make sure you fully expound on each question above to receive full credit. You can have 1 of 2 scenarios, one where your stores will succeed, and one where you do not believe one or both will be successful. Your store operations (finances, size, # of employees, etc.) are totally up to you, but keep in mind that the answer to each question above will be derived from your store operations. Research Paper Requirements: ? 5 ? 7 pages (not including cover page or reference page) ? Research paper MUST be written in APA format ? Double space, 1? margins ? Include an abstract ? Your paper should have the following: an introduction, establishing your main argument; a body presenting your research findings, this is the most important part of your paper; a conclusion which reminds the reader of the main argument and summarizes your findings lending validity to your argument. ? DO NOT rely on Microsoft to format your reference page; it is never correct. ? < a href=http://www.boldchat.com title=Live Chat Software target=_blank>