Topic: Destination Marketing Strategy of Gold Coast Approx 6000 words Each group (3) of students must develop a marketing strategy for an Australian destination of their choice (not Melbourne). The reports will be in the format of a professional report (including a 300 word abstract) and should have all the components of a marketing strategy. Destination Marketing Strategy Components: Destination analysis Outline of the prevailing business environment and how it impacts on the destination o SWOT Analysis Key components of the destination to be promoted o Justification for their inclusion Evaluation of existing promotional material associated with the destination and of its competitors o Evaluate three competitors Discussion of the assumptions made in the report Budget, including how this will be funded o Based on realistic costing guide distributed in class Expected support from the surrounding attractions and infrastructure o Financial support o In-kind support o Possible networking/cluster relationships Target market Justification for the market to be targeted (both in terms of attraction to the destination and the type of advertising campaign) o Demographic and psychographic characteristics Branding Justification for the branding theme based on the target market and key components of the destination Key phrases, images and promotional theme to be used to reinforce this theme Advertising/Promotional campaign Where and how will the destination be promoted (action plan/timeline) How will this promotion target the desired audience Cost of advertising outline Monitoring Monitoring the effectiveness of the strategy GET THIS ASSIGNMENT DONE FOR FREE NOW, JUST PLACE YOUR ORDER AND DO NOT MAKE ANY PAYMENT: WE WILL COMPLETE THE PAPER FIRST BEFORE YOU PAY AND YOU PAY ONLY AFTER YOU RECEIVE AND APPROVE YOUR COMPLETED PAPER! IF YOU ARE NOT IMPRESSED, WE WILL NOT ASK ANYTHING FROM YOU! WHAT ELSE WE WILL DELIVER IT WITHIN YOUR SPECIFIED TIME FROM 3 HOURS TO 10 DAYS DEADLINE. THIS IS ONLY A LIMITED OFFER! TAKE ADVANTAGE!!