why does the company use an ?individual branding? approach rather than a ?family branding? approach?
Analyse a Drumming Track
August 3, 2017Shortage Computer Systems to Include Upgrade & Designed Software
August 3, 2017why does the company use an ?individual branding? approach rather than a ?family branding? approach?
please see the attachments, go through the ppt first, then see and answer the question paper.
the resource is the ppt from the booked named LAMB, MKTG 7th and the P&G site . no others
Discussion questions
Positioning, product/brand (Chapters 8, 10)
1. Go to the P&G site: https://www.pg.com/en_US/brands/global_fabric_home_care/index.shtml
Looking at the detergent brands (brand portfolio), why does the company use an ?individual branding? approach rather than a ?family branding? approach? Explain the meaning of each approach and the benefits of each.
2. Refer to the positioning bases in chapter 8 or refer to the ppt. slides. I?ve also listed these below with examples. Provide one example for each (excluding my examples).
? Provide one example for each positioning bases
pls continue see the attachment for question.
