Advertising

Discussion Question 3

Based on what you have learned from Chapter 16, discuss why Subway’s $5 Footlong promotion has been so successful and what factors will determine how long Subway can continue to run the promotion?

Your response should be no longer than 50 words.

The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes.

This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments.

I strongly encourage you to make comments on what your classmates wrote. However, be polite.

You have until Sunday, April 12 at 11:59 pm to post your response.

Discussion Question 4

Based on what you have learned from Chapter 19, discuss what is meant by the “think global, act local” approach to global marketing and advertising? Discuss some of the ways marketers can adapt their advertising to local markets.

Your response should be no longer than 50 words.

The response to this discussion question will count as participation points. Make sure you provide a thoughtful response to the questions and that you check for typos and grammar mistakes.

This discussion question will be open, that is, all of your classmates will be able to read what you wrote and make comments.

I strongly encourage you to make comments on what your classmates wrote. However, be polite.