Global Business Environment

You are required to choose ONE of the cases below.
Case Studies from the Textbook (Hill, CWL 2013, International business: competing in the global marketplace, 9th edn, McGraw-Hill/Irwin, New York,

NY).
•    The Globalisation of Starbucks, textbook pages 36-37
•    Matsushita (Panasonic) and Japan’s Changing Culture, textbook pages 130-131
•    Walmart’s Foreign Expansion, textbook pages 167-168
•    Nike: The Sweatshop Debate, textbook pages168-171 ?This is my case?
•    Spain’s Telefonica, textbook pages 278-279
•    Coca-Cola, textbook 518-519
•    JCB in India, textbook pages 520-521
IKEA: Furniture retailer to the world, textbook pages 521-527
There are TWO components in this assessment item. ??(please see the second point of report)
1. Oral Case Presentation: Weeks 7-10??You will be assigned to teams to develop an in-class presentation on the selected case study. ??The oral case

presentation will involve a comprehensive analysis in which the team will be expected to identify, evaluate and recommend. It is essential that your

team present an in-depth diagnosis and recommend a realistic, workable plan of action. The presentation should demonstrate a systematic analysis of

the case background and context, appropriately incorporate concepts from the readings, and propose specific, actionable recommendations. ??In

planning your oral presentation, your team should assume the role of a group of management consultants presenting their findings to the company’s

Chief Executive Officer (CEO). The rest of the class will assume the role of company executives, prospective investors, market analysts, and

reporters. ??By the end of your presentation, the company’s CEO should: (a) have a clear action agenda, and (b) equally importantly, know precisely

what commitments to make to his/her superiors and/or what directives to give during the next management meeting. ??The oral presentation itself will

take the form of a 25 minute presentation to the class of your team’s analysis and recommendations. You are encouraged to use visual aids,

particularly PowerPoint. Sufficient hard copies of presentation slides (MS PowerPoint, 3 per page handout format preferred) should be handed to the

Course Facilitator prior to the scheduled presentation for distribution to students. ??Following the presentation there will be a question-and-answer

period, with questions being posed by your classmates and your Course Facilitator. ??It is important that each member of the team contribute equally,

not only in the preparation for the presentation but also in the actual class presentation and the question-and- answer period. ??Each member of the

team will be assessed individually based on his/her performance in making the presentation. ??Presentations will be scheduled by the Course

Facilitator and details provided to you in class.

2. Individual Final Report :
Each student is required to turn the work their team has done into a 3000 word written report (20 references). ??This must be done and submitted

individually and must reflect your own work that is developed from the foundation work done by the team. ??The report should offer a detailed

understanding of the nature of Case. A good case analysis should reflect the following:
(i)    Core problems are clearly identified/Implications on today’s global business environment
(ii) Detailed theoretical application to the problems
(iii) Good rationale for the choice of problems
(iv) Good rationale (logic and justification on the choice of solutions and recommendations)
(v) Feasibility/practicability of recommendations and solutions. ??Please note that the Final report will involve a comprehensive case analysis in

which you will be expected to identify the key issue(s), evaluate and recommend. It is essential that students present an in-depth diagnosis and

recommend a realistic and workable plan of action. ??Format of the report
(i) Executive summary: What is the issue? How was it investigated? What did you find out? And what is the significance of the findings? ?(ii)

Contents ?(iii) Introduction: Background info about the topic, aim/purpose of the investigation, outline how the main section (body) is structured.

(iv) Analysis ?(v) Recommendations ?(vi) Conclusion ?(vii) References ?(viii) Appendix