margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
Describe and define the structure of the American criminal justice system in terms of its major components and the functions they serve. Distinguish the relationship of criminal justice to social justice and the wider notion of equity and fairness.

Summarize the mission of law enforcement in democratic societies and describe the structure of American policing today. Use technology and information resources to research issues in criminal justice.

Write clearly and concisely about criminal justice using proper writing mechanics and APA style conventions.

Case Study
Read the case first, and then followed the instructions.
Exercise #4 Instructions – UnME Jeans Case
Background
Assessing the digital marketing investment tradeoffs in this case will enable you understand the opportunities and risks associated with branding in a digital environment.(see “Case Overview” below…)
Assignment
Prepare a short “internal memo” describing the key benefits and risks of branding in Web 2.0 – based on your

Pages: 250