Do follow  the step of the guide line of the Questions that has been given such as introduction, financial analysis, swot, Generic strategy, resources and competences for the internal analysis. AS for the external analysis will be about PESTEL, Porter’s 5 forces, and a portfolio analysis such as the Boston Matrix (BCG). Finally, the finale part will be the recommendation strategy like Ansoff matrix, types of strategy – growth, stability or retrenchment. Others like suitability, acceptability and feasibility for any recommendations