International Business This paper provides an analysis of religion and religious activity, culture as well as the availability of Frankincense raw material. These points are discussed comprehensively in the context of 5 countries: the United States, the United Kingdom, China, India and Singapore. The best market entry mode for Singapore, India and China are then discussed basing on the decision factors. Religion, religious activity, culture and availability of Frankincense raw material United States: in this country, religious affiliation is very fluid and extremely diverse. Over ? of adult Americans have abandoned the religion that they were raised in and chosen another faith, or became atheist. Nonetheless, 78.4% are Christians; Jewish 1.7%; Buddhist 0.7%; Muslim 0.6%; Hindu 0.4%; and those without any religion make up 16.1% of the population (Hackett, 2010).